Rather than describe precisely what an enterprise does, a logo should capture its primary strength, its intrinsic value. What's implied is as crucial as what is obvious. An organization's logo plays a key role in its branding – anchoring and setting the tone for all marketing efforts.
When I design a mark, I work through pages and pages of thumbnails, pare them down, create digital comps, run color studies, and finally, produce final art for print and digital media.
The logos presented here have been designed for a range of clients, including biomedical companies, non-profit organizations, small businesses, and individuals.
The biomedical/scientific logos were created while I was as an art director and graphic designer at independent design firms in the San Francisco Bay Area.